The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...

ASMR videos - which claim to induce a tingling feeling in the viewer - have quietly become an internet phenomenon. When I was a child I sometimes experienced a pleasant physical sensation in my scalp ...

On the recommendation of a colleague, I put the letters “ASMR” into the search bar for YouTube. Many videos came up, some with a great number of views. One had over 15 million. I clicked on the first ...

Autonomous sensory meridian response, or ASMR, is a sensation where visual or auditory triggers fire off synapses in the brain that create a pleasant, calming feeling — colloquially referred to as ...