Add Yahoo as a preferred source to see more of our stories on Google. “We come to this place … for magic,” Nicole Kidman famously tells AMC Theatres patrons in a viral promotion for the chain. But ...

Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie lineup in a worrisome trend for studios. By Pamela McClintock Senior Film ...

Nicole Kidman says she was paid "nothing" for her iconic AMC ad. The Babygirl actress starred in the commercial to support ...

Moviegoers, brace yourselves. The dreaded advertisements before a movie are expected to get longer at AMC Cinemas, according to multiple reports. Under the deal, AMC will play commercials in what is ...

The advertisements before movies are expected to get longer at AMC Cinemas. But it’s to combat one thing. The cinema chain is joining major competitors in running even more commercials starting in ...

AMC Theatres, facing years of stagnating attendance, took a bet in July when it added commercials to its preview roll, eager to boost its bottom line. Early numbers show that the deal is working and ...

"We come to this place…for magic," Nicole Kidman famously tells AMC Theatres patrons in a viral promotion for the chain. But starting this week audiences will half to wade through a lot more shilling ...