Time to stop trusting your smart TV blindly.

Alternative measurement providers are competing to knock Nielsen off its perch. But regardless of the ongoing debate as to the viability of panels, the TV measurement industry is increasingly relying ...

In the wake of Nielsen losing its National and Local TV accreditation from the Media Rating Council, networks are eyeing alternative measurement companies. Sitting within many of these data sets is ...

Every 2008 Dodge Viper SRT10 ACR (American Club Racer) should come with a cigar-chomping Herb Helbig doll that inflates from the dashboard at startup to snarl in your face about impending doom. It’d ...

ACR (Automatic Content Recognition) data from smart TVs may be one of the most revolutionary ways for networks and advertisers to measure viewing habits. It’s also one of the least understood pieces ...

Sometimes, it's what people don't say that matters. Earlier this year, I ran a ChumpCar race on the West Coast with a team made up largely of present and former Mopar engineers. On the second day of ...