According to a joint release issued Thursday, the companies said they have “mutually agreed” not to renew their pact, which concludes in August 2026. Until then, the Ulta Beauty experience at Target will continue in Target stores and on Target.com, the release said.

The two companies announced the news in a press release. The companies said they will not renew the shop-in-shop partnership when the current agreement ends in August 2026. Guests with linked rewards accounts will continue to earn Ulta Beauty Rewards on eligible Ulta Beauty at Target purchases until then.

Ulta Beauty and Target Corporation have announced they will not renew their popular shop-in-shop partnership when the current agreement expires in August 2026. The collaboration, which began in 2021, brought prestige beauty products to Target stores and allowed customers to link their Ulta Beauty Rewards with Target Circle accounts.