To make a forced and artificial division, we might say that there exist Jane Austen novels of youth and folly: Emma and ...

The truth is that mere facts and information often fail to move people. Yet when we are in a disagreement, we often forget ...

The discussion centers on the effective use of ethical persuasion in clinical settings. The main focus is on encouraging patients to agree with treatment recommendations. The approach emphasizes that ...

Persuasion is the last novel that Jane Austen completed and it was published posthumously in 1817. At the age of 19, Anne Elliot, the middle daughter of a haughty baronet, ...

The art of persuasion isn’t the employment of a Jedi mind trick. Rather, it is a method you can use to move someone to your side of the argument and further the sales cycle.

Because persuasion lies squarely at the center of leadership, of changing minds and making decisions, an emotional process is central to what successful leaders do.

These persuasion industries have little in common in terms of execution, but they do share a communal objective – to affect a change in the opinion or behaviour of their target audience.

If you’ve seen any headlines relating to Netflix’s new adaptation of Persuasion recently, then you’ll know that the plucky new period drama has, for want of a better phrase, ruffled some ...