In comparison, MSNBC (now MS NOW) averaged 923,000 total viewers (down 25 per cent on 2024) and 81,000 demo viewers (down 39 per cent), and CNN averaged 580,000 total viewers (down 15 per cent) and ...

YouTube took the largest haul of audience of any single platform during the month of June amid a record month for streamers, according to new data from Nielsen Media Research. The video platform ...

Nielsen Media Research developed psychoacoustic encoding as the successor to its “Mark II” TV measurement device. That 20-year-old workhorse used taps and probes hard-wired into a TV or cable box that ...

Nielsen is forming a new collaboration with Edison Research to bring podcast measurement into its cross-platform media planning tool, Nielsen Media Impact, allowing advertisers and agencies to plan, ...

As media continues its rapid shift, advertising strategies have to adopt an adapt or be left behind mentality. This point is being driven home by a new Nielsen analysis revealing that replicating 2023 ...

Nielsen, the specialist in audience measurement, data and analytics, and WPP Media have announced a new agreement for audience measurement spanning TV, streaming, audio, and cross-platform ad ...

Nielsen and WPP Media (formerly GroupM) have reached a new audience measurement partnership that will cover TV, streaming, audio and cross-platform ad performance via Nielsen ONE. The deal will also ...