Google and Mercedes are teaming up to integrate the former's Gemini AI with the latter's in-car navigation system and assistant.

Google Cloud’s new Automotive AI Agent platform promises to “continue conversations and reference information” throughout users’ drives, and the first car announced with it is the new Mercedes CLA. That car has the next-generation MB.OS operating system with an upgraded MBUX Virtual Assistant.

Mercedes-Benz says the new CLA coupe, which will be available in the market in late 2025, will be able to find destinations even for vague prompts.

Mercedes-Benz elevates in-car navigation through a partnership with Google Cloud, delivering conversational AI that offers accurate, real-time information for an enhanced driving experience.

The electric version of the Mercedes CLA is the first vehicle to utilize Google Cloud's auto-oriented AI agent.

The new CLA will feature an advanced MBUX Virtual Assistant powered by Google’s AI technology. The assistant will be conversational and able to access real-time information from Google Maps. Drivers should also be able to control media and vehicles settings using simple voice commands.