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Astronomer, Ryan Reynolds and Maximum Effort

Ryan Reynolds’ Maximum Effort ad agency turned Astronomer’s viral moment into marketing gold

Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ad is being hailed as a master class in crisis PR. It comes days after the former CEO and former head of HR were seen embracing at a Coldplay concert.

Soap Central · 16h

What is Maximum Effort? Everything to know about Ryan Reynolds' ad agency behind Gwyneth Paltrow's Astronomer video

The ad agency behind Astronomer’s recent video featuring Gwyneth Paltrow is Maximum Effort. On July 28, the agency shared an X post, writing:

NBC Chicago · 1d

Ryan Reynolds' ad agency helps turn Astronomer kiss-cam scandal into marketing win

After Astronomer’s Coldplay kiss cam drama went viral, Ryan Reynolds' ad agency tapped Gwyneth Paltrow — Chris Martin’s ex — for a perfectly sarcastic response.

1don MSN

Here's how Astronomer used Hollywood to turn a viral disaster into a marketing win

Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad ...

Variety2y

Ryan Reynolds' Maximum Effort, FuboTV Production Deal - Variety

Maximum Effort, the production and advertising company co-founded by Ryan Reynolds and George Dewey, inked a multiyear, first-look deal for unscripted content with subscription-TV streamer FuboTV ...

TheWrap2y

Ryan Reynolds' Maximum Effort Signs First-Look Deal With FuboTV - The Wrap

Maximum Effort Productions’ three-year first-look development deal with Paramount Pictures, which was announced in May of 2021 for feature projects, is not impacted by the deal.

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Astronomer, Ryan Reynolds and Maximum Effort

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