Steak ‘n Shake has fired back at Cracker Barrel, accusing the company of eliminating its heritage with its new, controversial logo.

MAGA world has made its feelings clear. Cracker Barrel debuted a new logo earlier this week, which removed the iconic image of a man leaning on a barrel, a defining part of the restaurant chain’s identity since 1977. The logo leaves only the name of the restaurant chain — marking the first time in 48 years that it only features text.

Cracker Barrel CEO Julie Felss Masino recently gave a devastatingly frank assessment of the brand: “We’re just not as relevant as we once were.” Masino, who became CEO in July, laid out the ...

Cracker Barrel CEO Julie Felss Masino sees a long road ahead as Q2 traffic dips 4% The Tennessee-based casual-dining brand will focus on its new loyalty program, as well as strategic pricing and ...