Streaming service Max has officially changed its name to HBO Max once more. What does that mean for the average viewer?

HBO Max is back. The Hollywood Reporter reported on Tuesday that Warner Bros. Discovery would officially rebrand its Max streaming service to HBO Max on Wednesday, per a source familiar with the matter — and that change over is now live.

Warner Bros. Discovery plans to A/B testing on photo thumbnails for HBO Max, employees told BI. Netflix, Disney+, and Hulu have done that for years.

Confused about the difference between HBO and HBO Max? This guide breaks down the differences between the two.

Warner Bros. Discovery has appointed Sasha Breslau and Alessandro Volpato to lead content acquisitions for HBO Max in the U.K. & Ireland and Italy, respectively, as the company prepares for the streamer’s early 2026 rollout across multiple European markets.

WarnerMedia didn’t have to wait until Wonder Woman 1984 debuted both on HBO Max and in theaters: The Burbank, CA-based Warner Bros is putting its entire 2021 theatrical slate on HBO Max for the ...

Although WBD’s American studios and production divisions are being folded into David Zaslav’s new Warner Bros. business, we can reveal that the London-based WBITVP will, in fact, fall under the Discovery Global biz,