Gen Z's obsession with youth sparked age-shaming. Now, some are pushing back against a culture terrified of turning 30.

Fifty-six percent of Gen Z fans like vinyl for its aesthetic, while 37% use it as home decor, according to a Vinyl Alliance survey. It’s part of what Jared Watson, an assistant professor of marketing ...

And younger generations are so disappointed and frustrated by the state of the housing market they are spending more of their ...

Gen Z enters the workforce with little experience and often surprise managers with their expectations. But they are the ...

Jennifer Lopez is a masterclass in sustained ambition. She is proof that reinvention is a skill, discipline is a lifestyle, ...

Gen Z and millennial traders looking to take on riskier bets in the market told us why they can't stop opening up prop ...

Millennials faced trauma from having a front row seat to diet culture. It seemed like things were changing with Gen Z, but a ...

Call them bold. Call them independent. Just don’t call them traditional. A new generation of founders is building businesses ...

Gen Z shoppers are turning to collectible trading cards, like Pokémon and Yu-Gi-Oh!, over other second-hand products, eBay ...

Gen Z views the world as a scary place, according to new research presented at the 2025 Society for Risk Analysis Conference.

The youngest in the workforce are nostalgic for a period they didn't experience. But was it really all that great?

The young conservatives who spoke with the Deseret News nearly all said a top issue that differentiates Gen Z from prior generations is the perception that the American Dream is out of reach. Surveys ...