Ford cuts F-150 Lightning production as CEO Jim Farley shifts strategic focus to hybrids and affordable EVs, taking massive $19.5 billion charge.

The move comes as a response to the Trump administration’s waning support for electrification and a weakening consumer market.

Ford will take a $19.5bn (£14.5bn) hit after cutting back electric vehicle (EV) production because of a slump in demand from drivers.

The end of the best-selling electric pickup truck is here: Ford is pulling the plug on the F-150 Lightning by the end of the year. It’s not dead dead, but the next version of the Lightning will be an extended range electric vehicle, known as an EREV. Ford is positioning it as the “next-generation.”

On Monday, Ford announced that it was discontinuing production of the full-size EV pickup. "It didn't make sense to keep plowing billions into products that we knew wouldn't make money," said Ford President and CEO Jim Farley.

Desperate to catch up with Chinese automakers, Ford is redesigning its fleet with a Silicon Valley-style team. Is it too late?

Renault Group and Ford are joining forces to supercharge their electric vehicle strategies in Europe, announcing a major partnership that blends Renault’s EV expertise with Ford’s market presence. The two automakers will share electric platforms and collaborate on new light commercial vehicles (LCVs) to boost competitiveness across the continent.

Ford opened orders for the Bronco EV last month with pre-sale prices starting at RMB 229,800 ($32,300). Although it is available with a fully electric (EV) powertrain, it’s also offered as an extended-range electric vehicle (EREV).