Before Reddit there was Digg, which popularized up- and down-votes on online posts. Now the founders of both platforms — social media veterans Kevin Rose and Alexis Ohanian — are relaunching the early Reddit rival with a focus on “humanity and connection” they hope will be boosted by the use of artificial intelligence.

Digg was divvied up and sold in 2012, with many of its assets and patents acquired by LinkedIn. Reddit, which launched in 2005 and was co-founded by Ohanian, took a similar approach to let users vote on what they thought was the best and worst content on the site.

Digg – once known as “the homepage of the internet” – is making a come-back, after being bought by its co-founder Kevin Rose in partnership with Reddit co-founder Alexis Ohanian. It’s an interesting move given that Reddit was a competitor who pretty much inherited that “homepage of the web” accolade.