Apple is preparing for its next major smartphone launch, and attention is already turning toward the iPhone 17 Pro Max. The device will lead the iPhone 17 series, which is expected to include multiple models such as the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and the top-tier iPhone 17 Pro Max.

The phone may come with big upgrades, including a new design, faster performance, and a better camera with a new telephoto sensor compared to the iPhone 16 Pro Max.

Apple usually sends out invites in late August, but history and habit suggest this year’s iPhone event will fall on September 9.

The low-cost iPhone looks set to be getting a new chip next year, but with a similar design to the 16e, which could deter some gamers.

As is typical with the feature gap between standard and pro models, rumors suggest the iPhone 17 Pro and Pro Max (as well as the Air) will get the newest A19 chip, while the regular iPhone 17 will get the same A18 chip that powered last year's iPhone 16.

Apple’s iPhone 17 lineup will offer four models, but one in particular could be a harder sell than usual: the new iPhone 17 Pro.

According to Bloomberg, both Foxconn and Tata are now assembling the full iPhone 17 series in India, including the premium Pro models. Production is taking place at Tata’s Hosur facility and Foxconn’s Bengaluru plant,

One recent leak points to Apple holding the iPhone 17 event on Sept. 9. German site iPhone-Ticker claims that it gained access to internal documents from a local carrier, and even though the sourcing cannot be confirmed, that release date lines up with existing rumors and expert opinion.