In a one-minute video posted to YouTube and shared widely across social media, Paltrow—yes, the Oscar-winning actress, wellness mogul, and Chris Martin’s ex-wife—appears as the company’s “very temporary spokesperson.” She thanks viewers for their interest in Astronomer, and answers two onscreen questions beginning with: “OMG What the actual f—?”

The company at the heart of the Coldplay 'kiss cam' scandal has released a video featuring the ex-wife of Chris Martin.

Over the weekend, Astronomer went viral (again), but this time, for a very different reason. In one of the most unexpected pivots in crisis communications this year, the brand tapped actress Gwyneth Paltrow as its temporary spokesperson,